IRI has announced last year’s most successful consumer packaged goods launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success. Thousands of new brands hit retail shelves during 2017, with 49 percent of the top-ranking brands hailing from small manufacturers — defined as those earning less than $1 billion annually—and accounting for 26 percent of Pacesetter dollars. Overall, the top-selling 200 new bra...